
The FLIT Story
We founded FLIT in 2016 with a vision to change the way we get around our cities.
Our story
As a team of designers, engineers and cyclists based in Cambridge, UK, we’ve been inspired by the amazing cycling culture of our city. We love the way that cycling makes Cambridge feel more human and connected, and the sense of freedom it gives you.
Dave and Alex (co-founders) met in 2015 whilst studying in Beijing. Electric bikes were their fast and fun way of zipping between lectures, and sparked their interest in how ebikes could be used elsewhere. Dave, as an ex-Jaguar Land Rover engineer, had always dreamed of developing his own electric vehicle, whilst Alex’s study of transport policy had convinced him that our cities could be happier and healthier places to be. Together, they wanted to create a product that made city travel effortless, whilst fitting neatly into your lifestyle.
They moved to Cambridge, the cycling capital of the UK, to begin the FLIT story with just a few ideas on a piece of paper. Since then, the FLIT team has turned those early pencilled sketches into a simple folding bike, designed from scratch to be electric.
Meet the team

Alex Murray
Managing Director
With keen interests in cycling, technology and public policy, Alex is delighted to bring his experience to a project that combines all three. Alex leads the commercial side of the business so that the engineers can focus on what they love doing best: building great products.

Dave Henderson
Technical Lead
An automotive engineer by training, Dave is working on his dream to make electric vehicles of all types a reality. Dave has overall responsibility for product design and integration. His fluent Mandarin helps us build strong relationships with partners in Taiwan and China.

David Turpin
Designer
A designer with over 20 years of product development experience in France, Hong Kong and the UK, David makes sure that our ebike always looks its best.

Gemma Moses
Marketing Lead
Having founded a small skincare brand herself, Gemma has lots of experience in building brand awareness. She is responsible for getting the word out about our ebike!

Matt Thompson
Design Lead
With a Manufacturing Engineering degree from Cambridge and professional experience in technical consultancy, Matt works to bring the fun and flexibility he finds travelling by bike to everything he designs at FLIT.

Adam Morrison
Design Engineer
With a degree in Product Design Engineering and an ambition to tackle customer focused challenges, Adam has joined the engineering team and will use his own cycling experience to help develop innovative products which deliver memorable experiences.